In  its   extensive 
coverage of  the  war  ,  the
 1916 
December Christmas number  of the New
Zealand Canterbury Times, in Little Darwin's ephemera collection , contains numerous items of  interest, especially  one  important  story  headed  as  follows :
 
"ANZAC"/A SACRED NAME /TAPU
TO TRADERS . From London , it read –The British Government  has not been unduly swift in giving effect to
the public demand that the world "Anzac " should be tapu (taboo )  to soap and pill merchants  for purposes of advertising  their  wares. The notorious land ramp  litigations
known as the "Anzac–on-Sea" case drew attention to the undesirable uses to which
this apt piece of  word coinage this word
  might be  put,and there was an immediate demand in England –which found swift and
angry echo from overseas-that the word should 
be placed  by  law above the reach
of those who desire to use it for their own 
sordid ends. 
That was some months ago, but it
was only last Tuesday that  the
government managed to produce the 
promised  Bill  to render "Anzac"
tapu to traders .Then it was  "read a
second time ." Mr  Prettyman . in
moving  the reading of the Bill, said the
word  "Anzac" had become almost  sacred by its association with the memory of  heroism  and sacrifice with which they were all
familiar. It was not considered right that the word  should be  used for trade purposes. , and  that they  should 
 have words  as  Anzac soaps  and  the Anzac Motor Company used.
They  all  remembered
the Anzac-on-Sea case , and the  improper
use of the word.  There  was  a  strong  feeling
 on the subject in Australia  and  New
Zealand, and the Commonwealth Government 
had expressed the wish  to the
British Government  that the word  for trade purposes should  be prohibited. The Government has gladly given
effect to that wish as early as possible . The Bill proposed it  that it should not be lawful in connection
with  business, calling or profession to
use the word " Anzac" or any word closely resembling  that word ,and it imposed suitable penalties
for  any infringement of the Act. The
Bill,which will be known as the Anzac (Restriction of Trade Use) Bill, has no
opponents , and may already be regarded as on the Statute Book.
Apropos of  the  use
of  the word "Anzac," “Punch” has  the following :
THE
  REAL
ANZAC
There
are plenty of slouch-hatted soldiers in town
Doughty
and debonair ,stalwart and brown;
Some
are from Weymouth or Salisbury Plain,
Others
have "pushed" in the Western campaign;
Call
them " Overseas soldiers" or " Down Under" men ,
Declare
that each one is daring as ten ;
Call
them " Cornstalks" or "Fernleaves"-
all
out for a fight-
But
don't call  them "Anzacs ," for that isn’t
right .
The
 Anzacs –their ranks  are but scanty  all told –
Have
a separate record illumined  in  gold.
Their
 blood on Gallipoli ridges  they poured.
Their
souls  with the scars of  that struggle  are scored ;
Not
many are left, and  not many are sound ,
And
thousands lie  buried on Turkish ground .
These
 are the Anzacs; the others  may claim
Their
zeal
and their spirit , but never their name .