Tuesday, September 2, 2014

CHESTY WOMEN , PENNY FARTHING RIDERS TURN TO FLAB IN MODERN AUSTRALIA

 
Found in a  French textbook bearing   the  inscription  Jean  Peter, Grenville College, Ballarat , May 1st, 1900,  is   this  piece of  pre Federation  ephemera , an  early  Coles  Book  Arcade, Melbourne, catalogue , which  mentions  the Colonies  and   offered   the  most complete combined  developer ,  invented  by  the   renowned muscle man,   Eugen Sandow ,  billed  as  the greatest  living authority on physical culture .
The developer , which  combined   a rubber  wall  exerciser , dumb bells ,chest expander  and  heavy weight  lifting  apparatus,  could  be used by the  whole family. It  recommended  five or  10 minutes use daily  by  businessmen  . In  the  case  of  ladies, it would reduce the  waist , deepen the  chest , drive away dyspepsia  and insomnia  and  give the user  the beautiful roundness  of  limb and figure  so much desired.   Children, it said,  would  be fascinated  by  the  rubber chords.  Cyclists ( of  both  sexes)  and  athletes would  also  benefit.
  So what   happened   to   healthy  Australians ?  On  the  brink  of  becoming    a   nation  as   a  robust  federation ,  the  accent  was  on  health and   fitness . Nowadays obesity is rampant , a majority of  schoolkids  are overweight , yet  there   are   gymnasiums  all  over  the  place and TV is  loaded with  adverts offering all kinds of gadgets  to tighten muscles, improve health , make you look like  a  dreaded  celebrity , attract the opposite sex, prevent  dandruff  and  bankruptcy. Then  there are  the  endless  junk  food  adverts , TV, couch potatoes , a  government  subsidised  chocolate  factory  in Tasmania .