After jazzing and shaking up Darwin , reporter James Ramsay
returned to Sydney under his real name . In l964 he
teamed up with journalist Terry Blake
, brother of Peter Blake .
Both were short of cash, but
Ramsay insisted that they could
make a pile of money producing a
satirical paper like Darwin’s Waratah Whisper. He proposed
a similar sheet for the annual New Year celebrations in Sydney’s Kings
Cross , which saw the streets packed with revellers.
Ramsay
frequently upset Blake’s wife
when staying with the
Blakes in their small flat. After a monumental drinking
session, Ramsay came back to the flat early one morning with a live chook in hand. Being of slight build, Ramsay slithered inside with his feathered friend via the narrow bread box . Unbeknown
to Blake’s wife
, the two journos
pawned her sewing machine and
other possessions to finance the
printing of the first Kings
Cross Whisper. Also hocked
without his knowledge was the scuba diving gear and speargun of Terry’s youngest brother, Patrick .
By Peter Simon
The first
edition proved a
runaway success. They sat in the
flat throwing piles of money
up into the air . Sensing they were onto something good , plans were made for
a follow up edition . However ,
because of frequent jubilant
parties and other excesses , they
did not have the required hard cash to
pay the printer.
Quick thinking
Ramsay suggested Blake go to a popular bohemian
waterhole , the Newcastle Hotel ,
in George Street, near Circular
Quay, and put the bite on the publican , Jim Buckley . Blake knew
Buckley who used to display paintings on the pub wall. It just so happened that Xavier
Herbert , author of the prize
winning Territory novel Capricornia ,
was down from Cairns and
staying at the
pub .
Herbert enthusiastically supported the Whisper
when shown a copy by Blake, who had written an article about Xavier a few years
previously. As Herbert
had been keen to “stick it up the establishment ”, he
urged Buckley to advance
250 pounds ($500) for the second
edition , which he did , the money to be repaid
within 10 days of publication .
The print run of 25,000 sold out so quickly there was a re-run of
20,000 and leftovers from
the first edition were also snapped up. They were sitting on a virtual goldmine.
A
growing army of colourful sellers
flogged the Whisper in streets all
over Sydney at two shillings (20 cents
) a copy .
At the time the Sydney
Morning Herald sold for threepence(
three cents ). One
of the keen Whisper salesmen biffed a
copper and was arrested while
trying to give visiting US
President Lyndon Johnson
a copy of the paper. To draw attention to themselves , the sellers dressed in bizarre ways and did unusual
things.
WAR AGAINST LANDLORDS
One dressed as Uncle Sam ;
another weirdo constructed a kind of cardboard house at a
busy Kings Cross intersection
from which he sold Whispers and leered up the legs of ladies in short
frocks. Compared with some of their
motley team of 200 street sellers, one of whom proved to be a Nazi,
another an undertaker , Blake
and Ramsay were like a pair of staid Mormon. Priests and politicians railed against the Whisper while an ever increasing number of the public snapped up copies and enjoyed a hearty laugh seeing the establishment sent up .
Ramsay
and Blake disliked landlords with a
passion. Blake , under the name of Argus Tuft , a name previously used in the Waratah Whisper , wrote a series in the Whisper on how to dud landlords.
At times he and Ramsay had
poked pieces of fish
and prawns under the carpets of seedy flats in which they had
lived. Blake even
claimed to have hidden a dead
cat in a dive owned by a slum landlord.
As
the money started to roll in and the
Whisper print runs rocketed until
hitting 250,000 ,
Blake and Ramsay moved into more
salubrious dwellings. With
his new found wealth, Ramsay
took up residence in a penthouse
overlooking Rushcutter’s Bay. Terry Blake bought a Mercedes
190 SL convertible which he promptly drove into
one of the huge sandstone
abutments of Central Railway Station , not far from the Journalists’ Club. A picture
taken at the accident
scene of Blake and a passenger sprawled out on the ground with multiple injuries near the
crumpled car was
subsequently used in a zany Whisper
item about road safety. The Whisper crew made the anarchic The Young Ones of later TV fame tame by comparison .
Servicemen
in Vietnam sent requests for copies
of the Whisper and patriotic
Blake and Ramsay wrote to Defence
Minister Malcolm Fraser offering free copies if
the government could supply
transport. The department wrote
back saying there was no room on
transport planes to Vietnam . However, Ramsay discovered months later that the reason why
there was no spare cargo space in the planes was because it was filled
with back copies of
the Packer's Australian Women’s Weekly
. There can be little doubt the
troops being shot at in Vietnam
would have appreciated the Whisper more than the Women’s Weekly.
Ramsay
was full of bright ideas . He came up
with a scheme to produce a new
publication dealing with the four
top teams in the Victorian Football League competition. The end result was a legal brawl with the VFL and vested
newspaper interests who thought they had
the field to themselves.
On
the bravery front, Ramsay regarded
discretion the better part of
valour. After the Whisper
sent up a raucous Kings Cross
nightspot, he noticed a well built
bouncer from the establishment
coming in the front door. Ramsay jumped
to his feet and disappeared out the back entrance , fearing the
hulk wanted to hammer
somebody. Instead, the man desired to become
another Whisper vendor as he
had been told it was an easy way
to make money.
Other rivers of gold included personal adverts in the Whisper .The story goes that one day the editorial team was keen to wrap up another edition and whip nextdoor to the pub. There was , however, a hole which had to be filled in the layout . From America they had obtained a cutting edge publication which ran racey personal adverts. So to fill the page , a slab of these were inserted, not indicating they were Yanks wanting lusty services and meetings . The response was enormous , the phone rang nonstop with panting individuals wanting to meet these people and place adverts themselves .
A smart accountant was engaged to control the massive inflow of revenue on which there had been little control on the outflows, especially for parties and other excesses .Many hands had dipped into the kitty. Whoopee!!! They diversified into publishing ventures , even a gardening magazine, fishing gear , and somehow obtained a Queensland grant to set up a record pressing machine which produced bawdy records. A chain of Orgy Shops were set up Sydney, Adelaide and Perth . The mail order side of the business brought in truckloads of money.
MAORI BARRY AND TASTY ORAM
When
the Whisper
was based in a three storey building
at 231 Oxford
Street, Darlinghurst, it was a hive of activity. On the ground floor was the Orgy Shop . A jovial Maori, known as Maori
Barry , served on the counter at
the Orgy Shop. Barry was
full of fun .
To get upstairs to the Whisper, you first had to walk past Maori Barry
in the sex shop . Journalists
and others who came
to the building with copy for the
Whisper usually received a friendly greeting from him . He
would invariably ask them,
mock surprise in his voice,
if they had already worn out
those sex appliances they had bought the week
before.
People standing about in the shop would leer. Because they
were both Kiwis , Maori Barry and fabulous
journalist Jim Oram, used to sling off at each other. Barry would remind Oram that Maoris had found
pakehas tasty . In his autobiography , actor Max Cullen wrote that two journalists, Oram and Matt White, had provided the template for a profane , loudmouthed , drunken showbiz reporter, Leon Coot , in Denis Whitburn's play ,The Siege of Frank Sinatra .
There
was a nearby cake shop which found that its business boomed when the Orgy Shop
opened. This was attributed to the fact
that people , too shy to walk
straight into the Orgy Shop , first
bought a pie , a sausage roll or a
cake to justify being in the area. Strategically
located nearby was a pub, the
Beauchamp , the name Australianised to
Beecham’s ( as in the pills) , where many journalists gathered. NEXT : Ramsay sets the world on fire .